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Capture (Generative Netrock)
Project type
Multimedia Performance
Location
Musée d'Art Contemporain de Montréal
Event
Nuit Blanche de Montréal
Official
Date
2010
Project led by Gregory Chatonsky:
Capture is an ironic solution to the crisis of industrial cultures. For years, the music industry continues to stage its disappearance, because the Internet users illegally download mp3 files. Capture is such a productive fictitious rock band, that nobody can consume everything. It produces new music, words, images, videos and derived products every hour. Every new file is automatically translated into other forms. If an mp3 file is downloaded once, it is erased from the server and therefore, it is the ‘consumer’ who becomes the only possible broadcaster. In submerging the consumption by generative technologies, Capture reverses the consumerism ideology and the relation between desire and objects. By being very productive, Capture even exceeds the possibility of being listened.